It’s OK. You can say it.
Writing is a grind.
Maybe you hate it. Maybe you love it, but there’s never enough time. Maybe you have something to say but you don’t know where to start. Maybe you just need a second set of eyes on it.
Jackie Webster
Writer | Editor | Advisor
I’ve written more than 2 million words for a range of experts and professionals, and I’m a generalist on purpose (more on that later). One of my favorite parts of the job is meeting all sorts of caring, smart, interesting people and learning about what they do.
I’ve written and edited for CEOs, scientists, financial planners, governors, national PR and marketing firms, bourbon makers, lawyers, policy experts, academics, software engineers, members of the House and Senate, radio hosts, talking heads, and more.
86
People have trusted me with their voices
$13 million
Raised using my grant writing for foundations
81
National and state news outlets have published my work
My Services
Writing
You have ideas worth sharing!
I can help you raise awareness, educate target audiences, inspire action, get clients, raise money, improve your Google rankings, earn media attention, and more.
Editing
Is your work free of typos? Does it need a fact-check?
After reading your work, will others know the information you wanted them to know? Will they feel the way you intended for them to feel?
Let’s make sure.
Advising
I can act as a sounding board to ensure you’re reaching the right readers in the right places, and using the best tools for your needs.
Feel like you’re always winging it? I can help teams create a house style guide, editorial process, and content calendar.
And yes! I can also help managers coach writers, editors, and comms directors.
Why I’m a generalist
1
Cross-collaboration is the best.
I’ve always believed that cross-training makes the best athlete. In working with all sorts of people at the top of their fields, I get fresh perspectives, pick up new language and tools, and round out my arsenal of solutions for my clients.
2
I don’t know what you know.
One of the biggest enemies of clarity is assumed knowledge. You wouldn’t believe how much jargon and half-thought sneaks into a piece of writing because a thought was completed in someone’s head but not on paper. I love being the fresh set of eyes who can slow things down and ask, “what do you mean by that?” and “why should the reader care?”
3
It leaves room to innovate.
Mastering a domain is great… up to a point. If you’re not careful, you might start saying things like, “because that’s how it’s always done.” An outside perspective is a delightful antidote to orthodoxy.
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