- Blog content
- Educational materials
- Email marketing copy
- Internal communications
- Press releases
- Media talking points
- Website copy
Branded content is more than slapping a logo at the top of a project and calling it a day.
Every written interaction with your stakeholders should represent the values and personality of your company.
Already have an iconic brand voice? A company style guide? Do you work in a regulatory environment that restricts what you can say? Great, I’m a quick study.
I spent five years managing the communications department of a national grassroots advocacy organization, where we averaged 50 television interviews, 2,325 print and blog quotes/mentions, 450 radio interviews, and 50 op-eds per quarter.
In the legal and financial industries, my writing has increased blog traffic by 272% and generated email open rates up to 18% better than the industry averages.
My Favorite Topics
Persuasive content is most often written by someone with a genuine passion for the subject.
Here are the topics I am most excited to write about:
- Personal finance
- Entrepreneurship and the gig economy
- Regulatory and policy issues at the national, state, and local level
- Lifestyle and personal development
- Fitness and outdoor activities